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Adoption of iPad
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Kevin, Li Xinpeng
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19th Biennial Conference of the International Telecommunications Society (ITS): "Moving Forward with Future Technologies: Opening a Platform for All", Bangkok, Thailand, 18th-21th November 2012
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Impacts of iPad attributes,
Lifestyles
and media dependency on adoption of iPad and intensity of iPad usage in Mainland China
Kevin, Li Xinpeng
-
2012
predictive power of iPad attributes,
lifestyles
, media dependency, and demographics on adoption of iPad, iPad usage patterns and … of iPad usage. Regarding
lifestyles
, strivers were found to be associated with higher likelihood of buying iPad …
Persistent link: https://www.econbiz.de/10010311916
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