Chen, Yi-Ning Katherine - 2017
seven dimensions, this study adopts niche theory to look at the aspects of gratification toward OTT TV’s complementarity of … collected. The results show that the giant western OTT platforms overshadow the local OTT players. In terms of niche breadth … manifested on the dimension of convenience. For the niche overlap, our findings show that OTT and traditional TV share a high …