Petrishcheva, Vasilisa; Riener, Gerhard; … - 2020
We conduct a laboratory experiment to explore whether loss aversion applies to social image concerns. First, subjects … are ranked publicly in a social image relevant domain, an IQ test, to establish own rank as a within-subject reference … whose rank exogenously deteriorates (loss in social image) lie more than those who experience an equally-sized gain in rank …