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Configurations of business strategy and marketing channels for e-commerce and traditional retail formats : a qualitative comparisonanalysis (QCA) in sporting goods retailing
Johansson, Tobias
;
Kask, Johan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 326-333
Persistent link: https://www.econbiz.de/10011629446
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