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Search: subject:"Humoristische Darstellung"
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Humor
5
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3
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Ethnic discrimination
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ethnic advertising
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humor
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innovation
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innovation output
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innovative work behaviour
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jokes
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perceived relevance
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210
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32
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20
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Oikarinen, Eeva-Liisa
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Atta-Owusu, Kwadwo
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Boutsouki, Christina
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Eisend, Martin
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Hatzithomas, Leonidas
1
Heikka, Eija-Liisa
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Hurmelinna-Laukkanen, Pia
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Kämmerer, Maren
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Luttermann, Karin
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Rößner, Anna
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Söderlund, Magnus
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Designing and communicating experience
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International journal of advertising : the quarterly review of marketing communications
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International journal of innovation management
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The international review of retail, distribution and consumer research
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Werbung für alle Sinne : multimodale Kommunikationsstrategien
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ECONIS (ZBW)
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1
Half a century of Super Bowl commercials : a content analysis of humorous advertising styles
Timamopoulou, Artemis
;
Hatzithomas, Leonidas
; …
- In:
Designing and communicating experience
,
(pp. 137-150)
.
2021
Persistent link: https://www.econbiz.de/10012648281
Saved in:
2
Interaktionsprozesse : Sprache, Bild und Gesellschaft in humoristischer Werbung
Luttermann, Karin
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 23-41)
.
2020
Persistent link: https://www.econbiz.de/10012271595
Saved in:
3
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
4
Jokes in the store and its effects on customer satisfaction
Söderlund, Magnus
;
Oikarinen, Eeva-Liisa
;
Heikka, …
- In:
The international review of retail, distribution and …
27
(
2017
)
3
,
pp. 260-283
Persistent link: https://www.econbiz.de/10011741613
Saved in:
5
You are joking, right? : connecting humour types to innovative behaviour and innovation output
Hurmelinna-Laukkanen, Pia
;
Atta-Owusu, Kwadwo
; …
- In:
International journal of innovation management
20
(
2016
)
8
,
pp. 1640021-1-22
Persistent link: https://www.econbiz.de/10011656684
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