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Search: subject:"Marketingtheorie"
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Marketing theory
9
Marketingtheorie
9
Marketing
5
Marketing management
4
Marketingmanagement
4
USA
4
United States
4
Betriebliche Wertschöpfung
3
Customer integration
3
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3
Service-Dominant Logic
3
Service-dominant logic
3
Value creation
3
Customer value
2
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2
Value co-creation
2
Academy of Marketing
1
Brand management
1
Conceptual model
1
Constructive Engagement
1
Customer value co-creation processes
1
Dienstleistungsmarketing
1
ESports
1
Exchange-change process
1
History of economic thought
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M
1
Macromarketing
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Markenführung
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Market actors
1
Marketing Systems
1
Marketing as social science
1
Marketing ecosystem
1
Marketing system
1
Markets
1
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1
Messung
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Philip Kotler
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1
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1,218
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557
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557
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203
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85
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81
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67
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56
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42
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40
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Layton, Roger A.
4
Athanasula-Reppa, Anastasia
1
Brown, Stephen
1
Daskou, Sofia
1
Kunz, Reinhard E.
1
Lichrou, Maria
1
Löbler, Helge
1
Maclaran, Pauline
1
Masouras, Andreas
1
O'Malley, Lisa
1
Patterson, Maurice
1
Polsa, Pia
1
Roth, Alexander
1
Santomier, James
1
Shultz, Clifford J.
1
Tommasetti, Aurelio
1
Troisi, Orlando
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Vesci, Massimiliano
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Australasian marketing journal
4
Journal of marketing management : MM
2
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Journal of service theory and practice : JSTP
1
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
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1
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
A perspective on value co-creation processes in eSports service ecosystems
Kunz, Reinhard E.
;
Roth, Alexander
;
Santomier, James
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012880113
Saved in:
3
Measuring customer value co-creation behavior : developing a conceptual model based on service-dominant logic
Tommasetti, Aurelio
;
Troisi, Orlando
;
Vesci, Massimiliano
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
5
,
pp. 930-950
Persistent link: https://www.econbiz.de/10011797936
Saved in:
4
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
5
Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
Saved in:
6
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
7
Marketing thought follows the circle of consumption
Polsa, Pia
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 252-253
Persistent link: https://www.econbiz.de/10011596823
Saved in:
8
There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
Saved in:
9
Editorial: academy of Marketing Conference 2015 : the magic of marketing
O'Malley, Lisa
;
Lichrou, Maria
;
Patterson, Maurice
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
Saved in:
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