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Search: subject_exact:"Internationales Marketing"
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International marketing
13
Internationales Marketing
13
Brand management
4
Globalisierung
4
Globalization
4
International market entry
4
Internationaler Markteintritt
4
Markenführung
4
Multinationales Unternehmen
4
Transnational corporation
4
China
3
Consumer behaviour
3
Konsumentenverhalten
3
Advertising
2
Bibliometrics
2
Bibliometrie
2
Brand image
2
Business network
2
Designation of origin
2
Herkunftsbezeichnung
2
Markenimage
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Unternehmensnetzwerk
2
Werbung
2
export
2
Advertising effects
1
Auslandsinvestition
1
Beziehungsmarketing
1
Brand
1
Brand identification
1
COO
1
CSR
1
Case studies
1
Comparison
1
Consumer animosity
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cross-cultural
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Article
13
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Conference paper
Article in journal
2,212
Aufsatz in Zeitschrift
2,212
Aufsatz im Buch
778
Book section
778
Graue Literatur
500
Non-commercial literature
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316
Sammelwerk
316
Thesis
282
Lehrbuch
231
Textbook
203
Working Paper
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Arbeitspapier
183
Bibliografie enthalten
157
Bibliography included
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Case study
133
Fallstudie
133
Aufsatzsammlung
132
Konferenzschrift
106
Dissertation u.a. Prüfungsschriften
91
Reprint
73
Conference proceedings
70
Amtsdruckschrift
60
Government document
60
Glossar enthalten
43
Glossary included
43
No longer published / No longer aquired
30
Handbook
29
Handbuch
29
Guidebook
22
Ratgeber
22
Statistik
21
Fallstudiensammlung
20
Mehrbändiges Werk
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Multi-volume publication
19
Bibliografie
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Systematic review
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Übersichtsarbeit
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English
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German
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Aiello, Gaetano
1
Aleksić Mirić, Ana
1
Barić, Andrija
1
Chan, Terri H.
1
Checchinato, Francesca
1
Choi, Yung Kyun
1
Colapinto, Cinzia
1
Davlembayeva, Dinara
1
Fayol-Song, Lingfang
1
Giusto, Alice
1
Hlušková, Ivana
1
Holzmüller, Hartmut H.
1
Hung, Kineta
1
Klute-Wenig, Sandra
1
Ko, Eunju
1
Lee, Chang Han
1
Maier, Florian
1
Marikyan, Davit
1
Mitręga, Maciej
1
Murray, John
1
O'Callaghan, Edmund
1
Omazić, Mislav Ante
1
Phan, Michel Cao Tuan
1
Pontiggia, Andrea
1
Rebsch, Svenja
1
Refflinghaus, Robert
1
Schellhase, Ralf
1
Slade, Emma L.
1
Tikkanen, Henrikki
1
Tse, Caleb H.
1
Vescovi, Tiziano
1
Wieczorek, Anna L.
1
Šášiková, Mária
1
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The globalisation of Chinese business : implications for multinational investors
3
Journal of business research : JBR
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Economic research
1
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of quality and service sciences
1
Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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