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Search: person:"Askegaard, Søren"
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Marketing management : a cultural perspective
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The role of cultural capital in creating "glocal" brand relationships
Kjeldgaard, Dannie
;
Askegaard, Søren
;
Eckhardt, Giana M.
- In:
Strong brands, strong relationships
,
(pp. 48-60)
.
2015
Persistent link: https://www.econbiz.de/10011313060
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Turning a corporate brand upside-down : a case of cultural corporate brand management
Askegaard, Søren
;
Torp, Simon Møberg
- In:
Marketing management : a cultural perspective
,
(pp. 212-227)
.
2012
Persistent link: https://www.econbiz.de/10009507096
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