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Verona, Gianmario
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Strategic market creation : a new perspective on marketing and innovation management
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Overcoming the inertia of organizational competence : Olivetti's transition from mechanical to electronic technology
Danneels, Erwin
;
Verona, Gianmario
;
Provera, Bernardino
- In:
Industrial and corporate change
27
(
2018
)
3
,
pp. 595-618
Persistent link: https://www.econbiz.de/10011888026
Saved in:
2
Co-developing new products with customers
Prandelli, Emanuela
;
Verona, Gianmario
- In:
Strategic market creation : a new perspective on …
,
(pp. 362-388)
.
2008
Persistent link: https://www.econbiz.de/10003732375
Saved in:
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