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Search: subject:"British Airways"
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Airline
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British Airways
4
Fluggesellschaft
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Großbritannien
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4
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2
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Fallstudie
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Balmer, John M. T.
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Becker-Ritterspach, Florian A. A.
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1
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Grundy, Michael
1
Hatch, Mary Jo
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British journal of management : BJM
1
California management review
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Corporate brand and corporate reputation
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Journal of air transport management
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ECONIS (ZBW)
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1
Changing business models and employee representation in the airline industry : a comparison of
British
Airways
and Deutsche Lufthansa
Lange, Knut
;
Geppert, Mike
;
Saka-Helmhout, Ayse
; …
- In:
British journal of management : BJM
26
(
2015
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10011443847
Saved in:
2
The effectiveness of airline crisis management on brand protection : a case study of
British
Airways
Grundy, Michael
;
Moxon, Richard
- In:
Journal of air transport management
28
(
2013
),
pp. 55-61
Persistent link: https://www.econbiz.de/10009772901
Saved in:
3
Bringing the corporation into corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785050
Saved in:
4
Aligning identity and strategy : corporate branding at
British
Airways
in the late 20th century
Balmer, John M. T.
;
Stuart, Helen
;
Greyser, Stephen A.
- In:
California management review
51
(
2008/09
)
3
,
pp. 6-23
Persistent link: https://www.econbiz.de/10003907463
Saved in:
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