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Social
marketing
casebook
French, Jeff
-
2011
-
Online-Ausg.
Brings together for the first time a dedicated collection of
social
marketing
case studies and vignettes from around …
Persistent link: https://www.econbiz.de/10013208151
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2
Public and nonprofit marketing : cases and readings
Lovelock, Christopher H.
;
Weinberg, Charles B.
-
1984
Persistent link: https://www.econbiz.de/10013491088
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