//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Festschrift"
~type_genre:"Firmeninformation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
5
Brand
4
Markenartikel
4
Brand image
3
Brand management
3
Markenführung
3
Consumer behaviour
2
Geschichte
2
Konsumentenverhalten
2
Markenpolitik
2
Beziehungsmarketing
1
Business history
1
Confectionery industry
1
Customer integration
1
Deutschland
1
Ernährungsindustrie
1
FMCGs
1
Food industry
1
Frosta-Aktiengesellschaft
1
Frozen food
1
Germany
1
Internet marketing
1
Kraft General Foods GmbH
1
Kundenintegration
1
Lebensmittelindustrie
1
Odol
1
Online-Marketing
1
Personality psychology
1
Persönlichkeitspsychologie
1
Produktpositionierung
1
Relationship marketing
1
Schokolade
1
Schweiz
1
Social Web
1
Social web
1
Switzerland
1
Süßwarenindustrie
1
Tiefkühlkost
1
Toblerone
1
Unternehmensgeschichte
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Article
2
Type of publication (narrower categories)
All
Festschrift
Firmeninformation
Article in journal
7,834
Aufsatz in Zeitschrift
7,834
Aufsatz im Buch
808
Book section
808
Hochschulschrift
338
Graue Literatur
292
Non-commercial literature
292
Thesis
238
Arbeitspapier
215
Working Paper
215
Case study
107
Fallstudie
107
Collection of articles of several authors
72
Sammelwerk
72
Conference paper
67
Konferenzbeitrag
67
Reprint
54
Aufsatzsammlung
40
Dissertation u.a. Prüfungsschriften
26
Konferenzschrift
15
Bibliografie enthalten
14
Bibliography included
14
Collection of articles written by one author
14
Sammlung
14
Lehrbuch
12
Handbook
8
Handbuch
8
Textbook
7
Conference proceedings
6
Guidebook
6
Ratgeber
6
Fallstudiensammlung
5
Interview
5
Systematic review
5
Übersichtsarbeit
5
Mikroform
4
Bibliografie
3
Umfrage
3
Accompanied by computer file
2
more ...
less ...
Language
All
German
3
English
2
Author
All
Burmann, Christoph
1
Carlson, Jamie
1
Caruana, Albert
1
De Vries, Natalie Jane
1
Feddersen, Christian
1
Feuz, Patrick
1
Feuz, Patrik
1
Garsvaite, Kotryna
1
Roth, Martin
1
Scheske, Manfred
1
Schneider, Urs
1
Tobler, Andreas
1
Täubrich, Hans-Christian
1
more ...
less ...
Institution
All
Deutsches Hygiene-Museum
1
Kraft Foods Deutschland GmbH & Co. KG
1
Published in...
All
The journal of brand management : an international journal
2
Markenmanagement
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
2
Do consumers of FMCGs seek brands with congruent personalities?
Garsvaite, Kotryna
;
Caruana, Albert
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 485-494
Persistent link: https://www.econbiz.de/10010423869
Saved in:
3
Toblerone : die Geschichte eines Schweizer Welterfolgs
Feuz, Patrick
;
Tobler, Andreas
;
Schneider, Urs
;
Feuz, Patrik
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003608361
Saved in:
4
Identitätsbasierte Markenführung in der Lebensmittelindustrie: der Fall FRoSTA
Burmann, Christoph
;
Feddersen, Christian
-
2007
-
1. Aufl
Persistent link: https://www.econbiz.de/10003417093
Saved in:
5
In aller Munde : einhundert Jahre Odol
Roth, Martin
(
contributor
);
Scheske, Manfred
(
contributor
); …
-
1993
Persistent link: https://www.econbiz.de/10014271659
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->