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Dienstleistungsmarketing
3
Marketing management
3
Marketingmanagement
3
Services marketing
3
Deutschland
2
Germany
2
Theorie
2
Theory
2
13.10.1995
1
B-to-B-Marketing
1
Business-to-business marketing
1
Consumer goods marketing
1
Graduate economics education
1
Heribert Meffert
1
International marketing
1
Internationales Marketing
1
Konsumgütermarketing
1
Leadership
1
Marketing
1
Marketing theory
1
Marketingtheorie
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Wirtschaftsstudium
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665
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359
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research-article
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Hochschulschrift
184
Thesis
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Graue Literatur
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Non-commercial literature
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Collection of articles of several authors
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Sammelwerk
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Case study
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Fallstudie
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Lehrbuch
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Bibliografie enthalten
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Bibliography included
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Textbook
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Aufsatzsammlung
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Konferenzschrift
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conceptual-paper
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case-report
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Bruhn, Manfred
1
Froböse, Michael
1
Grönroos, Christian
1
Hörschgen, Hans
1
Meffert, Heribert
1
Sheth, Jagdish N.
1
Wehrle, Friedrich
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Marketing-Symposium <1995, Haigerloch>
1
Universität Hohenheim / Lehrstuhl für Absatzwirtschaft
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Legends in marketing
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ECONIS (ZBW)
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Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
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2
Herausforderungen für das Marketing in Forschung und Lehre : Dokumentation des Marketing-Symposiums anläßlich des 20jährigen Jubiläums des Lehrstuhls für Absatzwirtschaft der Unive...
Hörschgen, Hans
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000942099
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3
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000423352
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