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Market research
52
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Hair, Joseph F.
8
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7
Ortinau, David J.
7
McDaniel, Carl D.
6
Zikmund, William G.
5
Aaker, David A.
4
Day, George S.
4
Gates, Roger
4
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3
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3
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3
Winer, Russell S.
3
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2
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2
Clark, Brenda
2
Kinnear, Thomas C.
2
Leone, Robert P.
2
Sobel, Jennie
2
Taylor, James R.
2
Albaum, Gerald
1
Albaum, Gerald S.
1
Assael, Henry
1
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1
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1
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1
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1
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1
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1
Cooper, Donald R.
1
Dhar, Ravi
1
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1
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1
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1
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1
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1
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1
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1
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Urban Land Institute <Washington, DC>
1
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McGraw-Hill/Irwin series in marketing
4
McGraw-Hill series in marketing
2
Advances in finance, accounting, and economics (AFAE) book series
1
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
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1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
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ECONIS (ZBW)
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Basic marketing research : customer insights and managerial action
Brown, Tom
;
Suter, Tracy A.
;
Churchill, Gilbert A.
-
2024
-
10th edition
Persistent link: https://www.econbiz.de/10014578027
Saved in:
2
Marketing research
Kumar, V.
;
Leone, Robert P.
;
Aaker, David A.
;
Day, George S.
-
2019
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011878503
Saved in:
3
Planning and analyzing foreign direct investment projects : emerging research and opportunities
Sarıaslan, Halil
-
2019
"This book focuses on foreign direct investment projects that are proposals for making fixed or real capital investments abroad. It deals with how foreign or international direct investment projects should be prepared and designed in detail to determine all business activities involved in and...
Persistent link: https://www.econbiz.de/10011890892
Saved in:
4
Essentials of marketing research
Hair, Joseph F.
;
Celsi, Mary Wolfinbarger
;
Ortinau, David J.
-
2017
-
Fourth edition
Persistent link: https://www.econbiz.de/10011570528
Saved in:
5
Creating and marketing new products and services
Garcia, Rosanna
-
2014
Persistent link: https://www.econbiz.de/10013548460
Saved in:
6
Marketing research
McDaniel, Carl D.
;
Gates, Roger H.
-
2013
-
9. ed., intern. student version
Persistent link: https://www.econbiz.de/10009504416
Saved in:
7
Essentials of marketing research
Hair, Joseph F.
;
Celsi, Mary Wolfinbarger
;
Ortinau, David J.
-
2013
-
3. ed.
Persistent link: https://www.econbiz.de/10009659685
Saved in:
8
The PDMA handbook of new product development
Kahn, Kenneth B.
(
ed.
)
-
2013
-
3. ed.
Persistent link: https://www.econbiz.de/10009703748
Saved in:
9
GPS im Tourismus : Grundlagen, Einsatzbereiche, Produktentwickung
Groß, Sven
(
contributor
);
Dreyer, Axel
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10012878052
Saved in:
10
Essentials of marketing research
Malhotra, Naresh K.
;
Wills, Peter A.
-
2013
Persistent link: https://www.econbiz.de/10009739762
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