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~type_genre:"Graue Literatur"
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Scheffler, Constance
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Bauer, Thomas
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Die Dynamik von Kundenlebenszyklen bei Neukunden - dargestellt am Beispiel eines Versicherungsunternehmens
Maier, Jens
;
Scheffler, Constance
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2009
Persistent link: https://www.econbiz.de/10003858883
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Sequenzanalysen als Methoden einer dynamischen Kundenanalyse
Diller, Hermann
;
Bauer, Thomas
;
Scheffler, Constance
-
2007
Persistent link: https://www.econbiz.de/10003722657
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