//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Graue Literatur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"WORD-OF-MOUTH"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Viral marketing
162
Virales Marketing
162
Consumer behaviour
68
Konsumentenverhalten
68
Social Web
63
Social web
63
Internet marketing
33
Online-Marketing
33
Theorie
20
Theory
20
Online retailing
16
Online-Handel
16
Deutschland
13
Germany
13
Soziales Netzwerk
13
Social network
12
social media
11
Communication
10
Internet
10
Kommunikation
10
Social relations
10
Soziale Beziehungen
10
Electronic Commerce
9
Experiment
9
Product quality
9
Produktqualität
9
USA
9
United States
9
E-commerce
8
Fundraising
8
Gastronomie
8
Innovation diffusion
8
Innovationsdiffusion
8
Personalisierung
8
Personalization
8
Preismanagement
8
Pricing strategy
8
Restaurant industry
8
Advertising effects
7
Beziehungsmarketing
7
more ...
less ...
Online availability
All
Free
122
Undetermined
17
Type of publication
All
Book / Working Paper
169
Type of publication (narrower categories)
All
Graue Literatur
Article in journal
3,704
Aufsatz in Zeitschrift
3,704
Aufsatz im Buch
322
Book section
322
Non-commercial literature
169
Working Paper
149
Arbeitspapier
132
Hochschulschrift
91
Thesis
65
Article
47
Collection of articles of several authors
35
Sammelwerk
35
Case study
32
Fallstudie
32
Conference paper
31
Konferenzbeitrag
31
Ratgeber
31
Guidebook
28
Konferenzschrift
18
Aufsatzsammlung
15
Collection of articles written by one author
11
Sammlung
11
Conference proceedings
7
Amtsdruckschrift
3
Government document
3
Bibliographie
2
Conference Paper
2
Interview
2
Lehrbuch
2
Textbook
2
Accompanied by computer file
1
Elektronischer Datenträger als Beilage
1
Mikroform
1
Preprint
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
151
German
17
Swedish
1
Author
All
Adena, Maja
5
Graeber, Thomas Wilhelm
5
Hager, Anselm
5
Noy, Shakked
5
Roth, Christopher
5
Atayev, Atabek
3
Carrera, Clara
3
Luca, Michael
3
Martin, Simon
3
Martínez-de-Albéniz, Victor
3
Shelegia, Sandro
3
Sosa, Manuel
3
Beck, Jonathan
2
Berger, Jonah
2
Boken, Johannes
2
Bouchard St-Amant, Pier-André
2
Campbell, Arthur
2
Dahl Winther, Christian
2
Dai, Weijia
2
Draca, Mirko
2
Du Plessis, Christilene
2
Farronato, Chiara
2
Fazio, Andrea
2
Heimer, Rawley Z.
2
Helm, Roland
2
Iyengar, Radha
2
Janssen, Maarten C. W.
2
Jin, Ginger Zhe
2
Lee, Jungmin
2
Loginova, Oksana
2
Lu, Susan Feng
2
Lubda, Maximilian
2
Mantovani, Andrea
2
Mastrorocco, Nicola
2
Möller, Michael
2
Nufer, Gerd
2
Ornaghi, Arianna
2
Reggiani, Tommaso
2
Rincke, Johannes
2
Rui, Huaxia
2
more ...
less ...
Institution
All
Fachhochschule Reutlingen / European School of Business
2
Center of Market Oriented Product and Production Management
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Bureau of Economic Research
1
National Health Commission Office
1
OECD
1
Technische Universität Dresden
1
Thai Health Promotion Foundation
1
Universität Mannheim
1
more ...
less ...
Published in...
All
Discussion papers / CEPR
8
Faculty & research / Insead : working paper series
8
CESifo working papers
6
Discussion paper
6
Working papers / Harvard Business School, Division of Research
5
Cowles Foundation discussion paper
4
Discussion paper series / IZA
4
Working paper / National Bureau of Economic Research, Inc.
4
Working papers / Wharton School, University of Pennsylvania / Marketing
4
ERIM report series research in management
3
Simon Business School working paper
3
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung, Abteilung Wettbewerbsfähigkeit und Industrieller Wandel ; Abteilung Marktprozesse und Steuerung ; Arbeitsgruppe Institutionen, Staaten, Märkte ; Abteilung Wettbewerb und Innovation ; Abteilung Verhalten auf Märkten; Forschungsprofessur The Future of Fiscal Federalism ; Forschungs-Gruppe Wettbewerb und Innovation : Schwerpunkt II Märkte und Politik
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
Economics working paper
2
IUBH discussion papers - Tourismus & Hospitality
2
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
2
Queen's Economics Department working paper
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
ANU working papers in economics and econometrics
1
Arbeitspapiere der FOM
1
BGPE discussion paper : Bavarian graduate program in economics
1
Barcelona GSE working paper series : working paper
1
Bayreuther Arbeitspapiere zur Wirtschaftsinformatik
1
CEMFI working paper
1
Cambridge working papers in economics
1
Cardiff economics working papers
1
Data science and service research discussion paper
1
Department of Economics discussion paper series / University of Oxford
1
Discussion paper / Centre for Economic Policy Research
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
1
Diskussionspapiere / Department für Agrarökonomie und Rurale Entwicklung / Department für Agrarökonomie und Rurale Entwicklung : Diskussionsbeitrag
1
Document de travail
1
Document de treball de l'IEB
1
Düsseldorf working papers in applied management and economics
1
EAG discussion papers
1
ECONtribute discussion paper
1
EPRG working paper
1
ESCP-EAP working paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
169
Showing
1
-
10
of
169
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic use of product delays to shape
word-of-mouth
communication
Parakhonyak, Alexei
;
Vikander, Nick
-
2024
Persistent link: https://www.econbiz.de/10014478339
Saved in:
2
Lost in transmission
Graeber, Thomas Wilhelm
;
Noy, Shakked
;
Roth, Christopher
-
2024
Persistent link: https://www.econbiz.de/10014468788
Saved in:
3
Lost in transmission
Graeber, Thomas Wilhelm
;
Noy, Shakked
;
Roth, Christopher
-
2024
For many decisions, people rely on information received from others by
word
of
mouth
. How does the process of verbal …
Persistent link: https://www.econbiz.de/10014463576
Saved in:
4
Lost in transmission
Graeber, Thomas Wilhelm
;
Noy, Shakked
;
Roth, Christopher
-
2024
For many decisions, people rely on information received from others by
word
of
mouth
. How does the process of verbal …
Persistent link: https://www.econbiz.de/10014462144
Saved in:
5
Lost in transmission
Graeber, Thomas Wilhelm
;
Noy, Shakked
;
Roth, Christopher
-
2024
For many decisions, people rely on information received from others by
word
of
mouth
. How does the process of verbal …
Persistent link: https://www.econbiz.de/10014460690
Saved in:
6
Lost in transmission
Graeber, Thomas Wilhelm
;
Noy, Shakked
;
Roth, Christopher
-
2023
For many decisions, people rely on information received from others by
word
of
mouth
. How does the process of verbal …
Persistent link: https://www.econbiz.de/10014452576
Saved in:
7
Influence or advertise: the role of social learning in influencer marketing
Berman, Ron
;
Ory, Aniko
;
Zheng, Xudong
-
2023
Persistent link: https://www.econbiz.de/10014317632
Saved in:
8
Truly costly search and
word-of-mouth
communication
Atayev, Atabek
-
2021
friends via
word-of-mouth
(WOM) communication. How do sellers’ market power react to a very large increase in the number of …
Persistent link: https://www.econbiz.de/10012671888
Saved in:
9
Information acquisition and diffusion in markets
Atayev, Atabek
;
Janssen, Maarten C. W.
-
2021
diffusion via
word-of-mouth
communication leads to some consumers free-riding on their “friends” and less information …
Persistent link: https://www.econbiz.de/10012672128
Saved in:
10
A multi-generational diffusion model with social media effects and pre-launch forecasting of smart phone
Li, Yinxing
;
Terui, Nobuhiko
-
2021
Persistent link: https://www.econbiz.de/10013445678
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->