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Green Information Systems in der digitalen Gesellschaft : eine multimethodische und multiperspektivische Analyse der Technologieakzeptanz
Warnecke, Danielle
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2021
Persistent link: https://www.econbiz.de/10012643710
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"Essays on the role of content in digital marketing communications"
Sander, Verena
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2019
firm-generated content, digital content,
content
marketing
, perceived value, social media, second-order measurement …
Persistent link: https://www.econbiz.de/10012110455
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