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Marketingcontrolling im Online-Zeitalter : Social Media Marketing und digitale Transformation bewerten ; klassische Instrumente an neue Geschäftsmodelle anpassen ; Kennzahlen, Vertriebscockpit, Preiscontrolling anwenden ; Big Data im Marketing gezielt einsetzen
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Interview zum Thema "Marketingcontrolling im Online-Zeitalter
Klein, Andreas
;
Winter, Markus
- In:
Marketingcontrolling im Online-Zeitalter : Social Media …
,
(pp. 13-17)
.
2014
Persistent link: https://www.econbiz.de/10010403452
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