Temova, Sandra; Dimitrova, Makedonka; Bojadjiev, Marjan; … - In: AICEI proceedings 16 (2021), pp. 157-186
). Becoming an entrepreneur is not a reflex decision, it requires considerable planning and involves planned behavior (Bird, 1988 … of Ajzen's Theory of planned behavior (1991) that incorporates Perceived behavior control, Attitude toward behavior and …