Kasuga, Norihiro; Nakamura, Akihiro; Shishikura, Manabu; … - 2015 - Preliminary draft
In this study, we analyze the Japanese TV audience's preference for time-shifted viewing (TSV), which was introduced in …-providing service through the Internet, by which network broadcasters provide the same TV programs as on air live, without charge, and … average, for skipping commercials. This can be considered a relatively high value, because the TV-viewing audience in Japan …