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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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The challenges of digital transformation for fast-fashion brands : a proposal for an operational tool to measure omni-channel integration
Rey-García, Marta
;
Regueiro Otero, Ana
;
Mato-Santiso, …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 95-103)
.
2018
Persistent link: https://www.econbiz.de/10013277460
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