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Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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Designing and communicating experience
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Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries : Proceedings of the 15th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Chios, Greece, 2023
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Ethics, social responsibility and sustainability in marketing
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
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1
Green marketing and brand perception : unveiling the consumer perspective
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 951-962)
.
2024
Persistent link: https://www.econbiz.de/10014575122
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2
Investigating Greek consumers' intentions toward green hotels : an application of an extended "values beliefs norms" model
Salamoura, Maria
;
Partsali, Ioulia
;
Kyriakaki, Anna
- In:
Economic Growth, Prosperity and Sustainability in the …
,
(pp. 313-333)
.
2024
Persistent link: https://www.econbiz.de/10015064623
Saved in:
3
Energy efficiency in web development : investigation of the power consumption of a web application with different load distribution
Kleinert, Florian
;
Arndt, Hans-Knud
- In:
Advances and New Trends in Environmental Informatics : …
,
(pp. 201-216)
.
2023
Persistent link: https://www.econbiz.de/10014022701
Saved in:
4
Green marketing mix strategy and fast-moving consumer goods purchase behaviour during COVID-19 pandemic : experiences from Malaysia
Ling, Khoo Shen
;
Siti Haslina Md Harizan
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 15-33)
.
2023
Persistent link: https://www.econbiz.de/10013540553
Saved in:
5
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
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6
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
Saved in:
7
Green marketing's effect on the decision to purchase body shop cosmetic products in Bandar Lampung
Pandjaitan, Dorothy Haratua Rouly
;
M. S. Mahrinasari
- In:
The future opportunities and challenges of business in …
,
(pp. 287-290)
.
2020
Persistent link: https://www.econbiz.de/10012311547
Saved in:
8
A cognitive approach to the argument strength × message involvement paradigm in green advertising persuasion
Yu, Jason
- In:
Designing and communicating experience
,
(pp. 337-355)
.
2021
Persistent link: https://www.econbiz.de/10012648344
Saved in:
9
Profiling green consumers in an emerging country context
Altınbaṣak-Farina, İpek
;
Guleryuz-Turkel, Gozde
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 193-214)
.
2019
Persistent link: https://www.econbiz.de/10012104180
Saved in:
10
You can't buy what you can't see : retailer practices to increase the green premium
Guyader, Hugo
;
Ottoson, Mikael
;
Witell, Lars
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 319-325
Persistent link: https://www.econbiz.de/10011629371
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