Tsuji, Masatsugu (contributor); … - International Telecommunications Society - 2014
through the measurement of WTP(Willingness to pay), and has initiated channel×genre matrix management. This study thus aims to … estimate WTP to the channel×genre matrixin order to analyze how viewers evaluate NHK and its programs. To evaluate whether NHK …'s channel×genre matrix management is oriented to the way as pay-TV or to public service value, PSM (Propensity Score Matching …