//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Boyd, Harper W."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
3
Marketingmanagement
3
Theorie
3
Theory
3
Marketing
2
Marketing theory
2
Marketingtheorie
2
Management
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Lehrbuch
Textbook
3
Aufsatz im Buch
1
Bibliographie
1
Book section
1
CD-ROM, DVD
1
Reprint
1
more ...
less ...
Language
All
English
3
Author
All
Boyd, Harper W.
3
Larréché, Jean-Claude
3
Walker, Orville C.
3
Mullins, John W.
2
Published in...
All
McGraw-Hill/Irwin series in management
1
McGraw-Hill/Irwin series in marketing
1
The Irwin series in marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing management : a strategic, decision-making approach
Mullins, John W.
;
Walker, Orville C.
;
Boyd, Harper W.
; …
-
2005
-
5. ed
Persistent link: https://www.econbiz.de/10001795505
Saved in:
2
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Boyd, Harper W.
;
Mullins, John W.
; …
-
2003
-
4. ed
Persistent link: https://www.econbiz.de/10001661425
Saved in:
3
Marketing strategy : planning and implementation
Walker, Orville C.
-
1992
Persistent link: https://www.econbiz.de/10013481866
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->