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~type_genre:"Mehrbändiges Werk"
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Media synergy comes of age : part 2
Schultz, Don E.
;
Block, Martin
;
Raman, Kalyan
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
2
,
pp. 88-99
Persistent link: https://www.econbiz.de/10003977386
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2
Media synergy comes of age : Part 1
Schultz, Don E.
;
Block, Martin
;
Raman, Kalyan
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10003909672
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