//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Multi-volume publication"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising response"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
6
Werbewirkung
6
Advertising
4
Werbung
4
Arzneimittel
3
Direct marketing
3
Direktmarketing
3
Pharmaceutical industry
3
Pharmaceuticals
3
Pharmaindustrie
3
Advertising industry
2
Werbewirtschaft
2
06.03.1986
1
07.03.1985
1
Internet marketing
1
Online-Marketing
1
Target group
1
Welt
1
World
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Multi-volume publication
Article in journal
5,167
Aufsatz in Zeitschrift
5,167
Aufsatz im Buch
612
Book section
612
Graue Literatur
450
Non-commercial literature
450
Arbeitspapier
348
Working Paper
348
Hochschulschrift
301
Thesis
224
Collection of articles of several authors
74
Sammelwerk
74
Case study
45
Fallstudie
45
Conference paper
33
Konferenzbeitrag
33
Aufsatzsammlung
28
Bibliografie enthalten
27
Bibliography included
27
Lehrbuch
24
Textbook
19
Konferenzschrift
18
Ratgeber
18
Collection of articles written by one author
17
Sammlung
17
Guidebook
16
Reprint
12
Systematic review
12
Übersichtsarbeit
12
Conference proceedings
10
Mehrbändiges Werk
6
Bibliografie
5
Amtsdruckschrift
4
Government document
4
Handbook
3
Handbuch
3
Adressbuch
2
CD-ROM, DVD
2
Directory
2
more ...
less ...
Language
All
English
4
German
2
Author
All
Mukherjee, Avinandan
3
Holm, Karl-Friedrich
2
Hackley, Christopher E.
1
Institution
All
Planung-und-Analyse-Symposium <1, 1985, Neu-Isenburg>
1
Planung-und-Analyse-Symposium <2, 1986, Neu-Isenburg>
1
Published in...
All
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of pharmaceutical and healthcare marketing
1
SAGE library in marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
2
Pharmaceutical direct-to-consumer advertising : past, present, and future
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237501
Saved in:
3
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
4
Advertising
Hackley, Christopher E.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003865449
Saved in:
5
Werbewirkungsforschung ex ante und ex post : Referate d. 2. Planung-u.-Analyse-Symposiums, 6. u. 7. März 1986 in Neu-Isenburg
Holm, Karl-Friedrich
(
contributor
)
Persistent link: https://www.econbiz.de/10000746891
Saved in:
6
Werbewirkungsforschung ohne Wirkung? : Referate d. 1. Planung u. Analyse-Symposiums, 7. u. 8. März 1985 in Neu-Isenburg
Holm, Karl-Friedrich
(
contributor
)
Persistent link: https://www.econbiz.de/10000698940
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->