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Hilton : the siamese twins syndrome and the shared ownership of corporate brands
Balmer, John M. T.
(
contributor
);
Thomson, Irene
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003366973
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2
Comprehending corporate marketing and the corporate marketing mix
Balmer, John M.T.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003366983
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3
Monarchies as corporate brands
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
-
2006
Persistent link: https://www.econbiz.de/10003374067
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