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Channel design, coordination and performance : future research directions
Sa Vinhas, Alberto
;
Chatterjee, Sharmila
;
Dutta, Shantanu
; …
-
2010
-
Rev.
Persistent link: https://www.econbiz.de/10003971849
Saved in:
2
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912983
Saved in:
3
CAM : a spreading activation network model of subcategory positioning when categorization uncertainty is high
Lajos, Joseph
(
contributor
)
-
2008
-
Rev. 2
Persistent link: https://www.econbiz.de/10003909633
Saved in:
4
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2008
Persistent link: https://www.econbiz.de/10003910081
Saved in:
5
New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003591697
Saved in:
6
CAM : a spreading activation network model of subcategory postioning when categorization uncertainty is high
Katona, Zsolt
;
Lajos, Joseph
;
Chattopadhyay, Amitava
; …
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003565217
Saved in:
7
New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003662075
Saved in:
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