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Search: subject:"Brand Awareness"
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The consumer-based brand equity inventory : scale construct and validation
Schivinski, Bruno
;
Dąbrowski, Dariusz
-
2014
this study as a four-dimensional model consisting of
brand
awareness
, brand association, perceived quality, and brand …
Persistent link: https://www.econbiz.de/10011802135
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2
How global are global brands? : an empirical brand equity analysis
Cleff, Thomas
;
Fischer, Lena
;
Sepúlveda, César
; …
-
2010
school) in Germany (n=426) and Mexico (n=296). The goal was to identify if
brand
awareness
rates differ between Germans and …
Persistent link: https://www.econbiz.de/10010357158
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