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Non-adopters of social media : comparing their lifestyles, perceived innovation attributes, and sociodemographic attributes with all-adopters, partial-adopters, and minimum-adopter...
Sarrina Li, Shu-chu
;
Chen, Yen-Shen
-
2017
This study adopted
Rogers
'
diffusion
of
innovation
model
to investigate the adoption of three social media with high …
Persistent link: https://www.econbiz.de/10011751141
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