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App'ification of Enterprise Software - Evaluating Mobile App Characteristics Enabling Online Purchase And Their Portability To Enterprise Application Software
Wenzel, Stefan
-
2014
Enterprise application software vendors seek to re-produce the success story of consumer mobile
apps
in their domain … insights into the under-investigated topic of
apps
as an own concept. Enterprise software vendors and IT departments can use …
Persistent link: https://www.econbiz.de/10011539919
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