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Brand management ; Vol. 2
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The evolution of brands : from signals of quality to storehouses of trust
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Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
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2010
Persistent link: https://www.econbiz.de/10003924377
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When good brands do bad
Aaker, Jennifer
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Fournier, Susan
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Brasel, S. Adam
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2010
Persistent link: https://www.econbiz.de/10003924379
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Consumers relationship theory in consumer research
Fournier, Susan
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2009
Persistent link: https://www.econbiz.de/10003784609
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