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Search: subject:"Consumer research"
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Consumer behaviour
182
Konsumentenverhalten
182
Brand management
53
Markenführung
53
Brand
38
Markenartikel
38
Brand image
36
Markenimage
36
USA
18
United States
18
Market research
17
Marketing theory
17
Marketingtheorie
17
Marktforschung
17
Welt
16
World
16
Marketing management
13
Marketingmanagement
13
Brand extension
12
Markentransfer
12
International marketing
10
Internationales Marketing
10
Private consumption
10
Privater Konsum
10
Beziehungsmarketing
9
Relationship marketing
9
Theorie
9
Theory
9
Comparison
8
Consumer society
8
Cultural identity
8
Konsumgesellschaft
8
Kulturelle Identität
8
Vergleich
8
Economic culture
6
Globalisierung
6
Globalization
6
Wirtschaftskultur
6
Advertising effects
5
Consumer policy
5
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Article
166
Book / Working Paper
16
Type of publication (narrower categories)
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Reprint
Article in journal
49,208
Aufsatz in Zeitschrift
49,208
Graue Literatur
7,298
Non-commercial literature
7,298
Working Paper
5,848
Arbeitspapier
5,844
Aufsatz im Buch
4,888
Book section
4,888
Hochschulschrift
2,361
Thesis
1,708
Collection of articles of several authors
1,047
Sammelwerk
1,047
Aufsatzsammlung
600
Conference paper
518
Konferenzbeitrag
518
Bibliografie enthalten
337
Bibliography included
337
Collection of articles written by one author
296
Sammlung
296
Konferenzschrift
294
Case study
245
Fallstudie
245
Lehrbuch
227
Amtsdruckschrift
196
Government document
196
Textbook
194
Conference proceedings
153
Statistik
71
Systematic review
69
Übersichtsarbeit
69
Statistics
62
Ratgeber
52
Handbook
51
Handbuch
51
Forschungsbericht
50
Market information
50
Marktinformation
50
Guidebook
45
Glossar enthalten
44
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English
181
German
1
Author
All
Keller, Kevin Lane
6
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Park, C. Whan
2
Romaniuk, Jenni
2
Sen, Sankar
2
Swait, Joffre
2
Thompson, Craig J.
2
Wilk, Richard R.
2
Zaltman, Gerald
2
Aaker, David A.
1
Ackerman, David
1
Adler, Daniel
1
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Russell Sage Foundation
1
Published in...
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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
Evolving and emerging issues in marketing strategy
1
Harvard business review on pricing
1
History of marketing thought ; Volume 2
1
Information systems and new applications in the service sector : models and methods
1
International marketing ; Vol. 3
1
International political economy ; Vol. 5
1
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ECONIS (ZBW)
182
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182
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1
Consumer studies
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242113
Saved in:
2
Reprint of : stock salience and the asymmetric market effect of consumer sentiment news
Akhtar, Shumi
;
Faff, Robert W.
;
Oliver, Barry R.
; …
- In:
Journal of banking & finance
37
(
2013
)
11
,
pp. 4488-4500
Persistent link: https://www.econbiz.de/10010246979
Saved in:
3
Successful customer relationship management programs and technologies : issues and trends
Eid, Riyad
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009514031
Saved in:
4
Perceived risk for multiple services in the consumer buying cycle
Cunningham, Lawrence F.
;
Gerlach, James
;
Harper, Michael D.
- In:
Information systems and new applications in the service …
,
(pp. 309-323)
.
2011
Persistent link: https://www.econbiz.de/10009124068
Saved in:
5
Research in consumer behavior
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238854
Saved in:
6
Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299922
Saved in:
7
Consumer behavior : information processing and decision making
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299927
Saved in:
8
Elicitation of preferences
Fischhoff, Baruch
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009126866
Saved in:
9
Interbrand choice, media mix and market performance
Porter, Michael E.
-
2010
Persistent link: https://www.econbiz.de/10003888334
Saved in:
10
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
Saved in:
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