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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299967
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The multivariate revolution in marketing research
Sheth, Jagdish N.
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2009
Persistent link: https://www.econbiz.de/10003794433
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3
A review of multidimensional scaling in marketing research
Cooper, Lea G.
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2009
Persistent link: https://www.econbiz.de/10003794496
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4
Structural equivalence in multilevel research
Vijver, Fons J. R. van de
;
Poortinga, Ype H.
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2009
Persistent link: https://www.econbiz.de/10003825151
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