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Brand management ; Vol. 4
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Personal taste and family face : luxury consumption in Confucian and Western societies
Wong, Nancy Y.
;
Ahuvia, Aaron C.
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2010
Persistent link: https://www.econbiz.de/10003922854
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Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
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2010
Persistent link: https://www.econbiz.de/10003922855
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