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International market segmentation
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Hofstede, Frenkel ter
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International marketing ; Vol. 2
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International market segmentation based on consumer-product relations
Hofstede, Frenkel ter
;
Steenkamp, Jan-Benedict E. M.
; …
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2008
Persistent link: https://www.econbiz.de/10003655867
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Global market segmentation : methodologies and challenges
Walters, Peter G.
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2008
Persistent link: https://www.econbiz.de/10003655879
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