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Search: subject_exact:"Werbeplanung"
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Advertising planning
8
Werbeplanung
8
Consumer behaviour
4
Konsumentenverhalten
4
Marketing management
4
Marketingmanagement
4
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3
Markenartikel
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Reprint
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Andrews, Demetra
1
Baker, William E.
1
Barnard, Neil
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Bloom, Helen
1
Ehrenberg, Andrew S. C.
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Farquhar, Peter H.
1
Finne, Åke
1
Frazer, Charles F.
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Gelb, Betsy D.
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Grönroos, Christian
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Han, Julia Y.
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Herr, Paul M.
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Ijiri, Yuji
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Kennedy, Rachel
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Lam, Son K.
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Pae, Jae H.
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Samiee, Saeed
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Stockdale, Mark
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Measuring and managing brands
3
Marketing-mix strategies - product strategy and promotion strategy
2
International marketing ; Vol. 2
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
8
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Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
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2
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
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3
Are all consumers equal? : segmentation : the statute of limitations
Stockdale, Mark
-
2009
Persistent link: https://www.econbiz.de/10003784825
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4
Strategies for leveraging master brands : how to bypass the risks of direct extentions
Farquhar, Peter H.
;
Han, Julia Y.
;
Herr, Paul M.
; …
-
2009
Persistent link: https://www.econbiz.de/10003784834
Saved in:
5
Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
-
2009
Persistent link: https://www.econbiz.de/10003784904
Saved in:
6
Creative strategy : a management perspective
Frazer, Charles F.
-
2009
Persistent link: https://www.econbiz.de/10003836354
Saved in:
7
A strategic perspective on sales promotions
Gelb, Betsy D.
;
Andrews, Demetra
;
Lam, Son K.
-
2009
Persistent link: https://www.econbiz.de/10003836358
Saved in:
8
Global advertising strategy : the moderating role of brand familiarity and executive style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
-
2008
Persistent link: https://www.econbiz.de/10003656134
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