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ECONIS (ZBW)
132
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1
"Essays on the role of content in digital marketing communications"
Sander, Verena
-
2019
firm-generated content, digital content, content marketing, perceived value, social
media
, second-order measurement … model, scale development, field experiment, paid
media
, owned
media
, earned
media
. …
Persistent link: https://www.econbiz.de/10012110455
Saved in:
2
Die digitale Mediamorphose und der Wandel der traditionellen Massenmedien aus Sicht der Medienökonomie
Murschetz, Paul
-
2019
Persistent link: https://www.econbiz.de/10012102022
Saved in:
3
Understanding the social
media
phenomenon : terminological examination and perception of its entities
Bühler, Julian
-
2017
Persistent link: https://www.econbiz.de/10011805503
Saved in:
4
"Essays on consumers' attitudes toward digital communication"
Lütjens, Henk
-
2019
Consumer attitudes, digital communication, social
media
advertising, online touchpoints, mobile advertising. - this … effectiveness of different forms of digital advertising, namely, online touchpoints, mobile advertising, and social
media
…
Persistent link: https://www.econbiz.de/10012107488
Saved in:
5
New ways to leverage Web 2.0 : social
media
content for market intelligence and customer interaction
Baur, Aaron Wolfgang
-
2016
Persistent link: https://www.econbiz.de/10011528133
Saved in:
6
Essays in empirical finance
Hillert, Alexander
-
2015
Persistent link: https://www.econbiz.de/10011308669
Saved in:
7
The economics of new products and productivity : three essays on applied industrial organization
Mašika, Michal
-
2012
Persistent link: https://www.econbiz.de/10009577840
Saved in:
8
Privacy in social networks : economic options for regulation
Nolte, Claus-Georg
-
2018
Abstract: The first concept of privacy was provided by Samuel D. Warren and Louis Brandeis in 1890 as “the right to be left alone”. At that time, the world was more than a century away from people voluntary disclosing information and sharing data on a large scale via the Internet on social...
Persistent link: https://www.econbiz.de/10012197554
Saved in:
9
Companies and consumers in the transition from traditional to social
media
Hausmann, Maximilian
-
2016
Persistent link: https://www.econbiz.de/10011635359
Saved in:
10
Information, voting behavior and electoral accountability
Nordin, Mattias
-
2013
Persistent link: https://www.econbiz.de/10010224798
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