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A MODEL FOR ESTIMATING WILLINGNESS TO PAY USING MULTI-FACTORIAL DESIGNS WITH PRICE AS A RESPONSE IN SOUTH AFRICA
Bouwer, Gustav
-
2011
Knowledge of consumers’ willingness-to-pay (WTP) provides a company with invaluable data for both
pricing
decisions
and …
Persistent link: https://www.econbiz.de/10009447563
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'n Ondersoek na die gebruik van multikriteriametodes vir strategiese prysbeleid / A. Bell
Bell, Anna-Marie
-
2003
be balanced toarrive at a price.A framework for
pricing
decisions
includes the recognition of the need for a pricing …
Persistent link: https://www.econbiz.de/10009456089
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