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~type_genre:"Wörterbuch"
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Search: subject_exact:"Mediaplanung"
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Focus-Lexikon Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung
Koschnick, Wolfgang J.
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2003
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3., neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001805907
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Standard-Lexikon für Mediaplanung und Mediaforschung in Deutschland
Koschnick, Wolfgang J.
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1995
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2., überab. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000531554
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3
Standard-Lexikon für Mediaplanung und Mediaforschung
Koschnick, Wolfgang J.
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1988
Persistent link: https://www.econbiz.de/10009602205
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