Lenney, Peter (contributor); Easton, Geoff (contributor); … - 2006
action research study of key account
management changes
Peter Lenney, Geoff Easton and Alan Gilchrist
The … Research Study of Key Account Management Changes
Dr. Peter Lenney
Professor
Geoff Easton
Alan Gilchrist
Doctoral … 4YX
44 1524 593917
p.lenney@lancaster.ac.uk
A Participatory Action Research Study of Key Account Management …