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The question of a frugal mindset in Western MNCs: Exploring an emerging phenomenon with a systematic literature review
Krohn, Malte
;
Herstatt, Cornelius
-
2018
. Building on the theroetical background of the
global
mindset
concept, we assume that a mindset is a cognitive orientation that …
Persistent link: https://www.econbiz.de/10011811200
Saved in:
2
The question of a frugal mindset in Western MNCs : exploring an emerging phenomenon with a systematic literature review
Krohn, Malte
;
Herstatt, Cornelius
-
2018
. Building on the theroetical background of the
global
mindset
concept, we assume that a mindset is a cognitive orientation that …
Persistent link: https://www.econbiz.de/10011799854
Saved in:
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