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brand choice
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Investigation of the stochastic utility maximization process of consumer brand choice by semiparametric modeling
Abe, Makoto
;
Boztuæg, Yasemin
;
Hildebrandt, Lutz
-
2000
stochastic utility maximization (SUM). Simulation study and application to actual
scanner
panel
data seem to support the …
Persistent link: https://www.econbiz.de/10010310248
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