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Internet marketing
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ECONIS (ZBW)
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1
Artificial intelligence, algorithmic bidding and collusion in online advertising
Decarolis, Francesco
;
Rovigatti, Gabriele
;
Rovigatti, …
-
2024
-
This version: February, 2024
Persistent link: https://www.econbiz.de/10014566119
Saved in:
2
Nonparametric Estimation of
Sponsored
Search
Auctions and Impacts of AD Quality on Search Revenue
Kim, Dongwoo
;
Pal, Pallavi
-
2023
This paper presents an empirical model of
sponsored
search
auctions in which advertisers are ranked by bid and ad …
Persistent link: https://www.econbiz.de/10014290222
Saved in:
3
Nonparametric estimation of
sponsored
search
auctions and impacts of ad quality on search revenue
Kim, Dongwoo
;
Pal, Pallavi
-
2023
This paper presents an empirical model of
sponsored
search
auctions in which advertisers are ranked by bid and ad …
Persistent link: https://www.econbiz.de/10014480658
Saved in:
4
Nonparametric estimation of
sponsored
search
auctions and impacts of ad quality on search revenue
Kim, Dongwoo
;
Pal, Pallavi
-
2023
This paper presents an empirical model of
sponsored
search
auctions in which advertisers are ranked by bid and ad …
Persistent link: https://www.econbiz.de/10014226863
Saved in:
5
Nonparametric estimation of
sponsored
search
auctions and impacts of AD quality on search revenue
Kim, Dongwoo
;
Pal, Pallavi
-
2023
This paper presents an empirical model of
sponsored
search
auctions in which advertisers are ranked by bid and ad …
Persistent link: https://www.econbiz.de/10014228566
Saved in:
6
Quality Certificates Alleviate Consumer Aversion to
Sponsored
Search
Advertising
Hui, Xiang
;
Liu, Meng
-
2022
We study consumer response towards
sponsored
search
advertising and how to improve advertising performance on a large e …
Persistent link: https://www.econbiz.de/10013427672
Saved in:
7
Quality certificates alleviate consumer aversion to
sponsored
search
advertising
Hui, Xiang
;
Liu, Meng
-
2022
We study consumer response towards
sponsored
search
advertising and how to improve advertising performance on a large e …
Persistent link: https://www.econbiz.de/10013342873
Saved in:
8
Bid coordination in
sponsored
search
auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012821865
Saved in:
9
Bid coordination in
sponsored
search
auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012813869
Saved in:
10
Bid coordination in
sponsored
search
auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012698508
Saved in:
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