Alfaro, Laura; Bao, Ge; Chen, Maggie Xiaoyang; Hong, Junjie - 2022
We investigate how firms adapt to trademark protection, an extensively used but underexamined form of IP protection, by … exploring a historical precedent: China’s trademark law of 1923 - an unanticipated and disapproved response to end foreign … the trademark law shaped firm dynamics on all sides of trademark conflicts. The law spurred growth and brand investment …