Karadakis, Kostas; Kaplanidou, Kiki; Karlis, George - In: International Journal of Event and Festival Management 1 (2010) 3, pp. 170-185
Purpose – The purpose of this paper is to identify the strengths, weaknesses, opportunities and threats (SWOT) that a … relating to the SWOT of hosting the Olympic Games. Responses collected were transcribed and analyzed using a content analysis …/value – The SWOT analysis conducted in this paper laid the foundation for strategic planning for future host cities' organizers …