Hatchaleelaha, Somchai; Wongsurawat, Winai - In: Journal of Research in Marketing and Entrepreneurship 18 (2016) 1, pp. 146-160
Purpose The purpose of this research is to trace the development of a major player in the health/wellness direct sales … founder were combined with secondary sources of information on the landscape of direct sales industry in Thailand. Key lessons … A multi-billion baht, direct sales business with over 100,000 members was built from the ground up in a span of one …