Narayanamurthy, Gopalakrishnan; Gurumurthy, Anand - In: Journal of Indian Business Research 7 (2015) 2, pp. 161-195
a case of an Indian alcoholic beverage manufacturing company. In the SC literature, many researchers and practitioners …, with consumers have also been discussed. The quality of alcoholic beverage SC has been assessed and was found to perform on … single alcoholic beverage manufacturer in the Karnataka state in India. SC of alcoholic beverage industry in India varies …