Tollington, Tony - In: Journal of Product & Brand Management 7 (1998) 4, pp. 291-304
Purchased goodwill conforms to the current accounting definitions of an asset. However, as the descriptive framework … contained within this paper will show, purchased goodwill is not an asset and, therefore, should not be shown on the balance … to purchased goodwill asset recognition. Currently, the recognition of a purchased goodwill asset tends to be a …