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Employer brand equity measurement
Kucherov, Dmitry
;
Samokish, Violetta
- In:
Strategic HR Review
15
(
2016
)
1
,
pp. 29-33
brand
strength
evaluation is proposed. It provides evidence that employer brand needs to be measured systematically and …
Persistent link: https://www.econbiz.de/10015016079
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